We will present the thrilling agenda that awaits us for round two of Experience Fighters 2019.

We are asking services and robots and technologies to do more and more things for us every day. And of course you can trust them. But can you? What incentives do the companies that sell them to you have? How can we trust that they are responding to them in the right ways? Join Chris Noessel, author of Designing Agentive Technologies: AI That Works for People (Rosenfeld Media, 2017) and keeper of scifiinterfaces.com , as he shares five new problems and four speculative solutions to this new twist on an old economic principle.

Play is so ubiquitous, natural and free that we have underestimated its power.  Free and universal, play is a powerful tool for engagement, integration, appropriation, and learning (rather than educating) and this makes play political. Play questions authority by letting us think and test alternatives to the social order’s status quo. Play is dangerous if set free since it lets us be, yet it can be highly profitable when its access is controlled. We need to reclaim play, for it is our best ally when it comes to learning who we are and how to cooperate, understand and respect one another.

Ana Molina brings us Aura, the great digital transformation project for Telefónica as well as its expansion into different countries. 

In addition, she will review the most relevant items in which design can contribute in artificial intelligence in 5 main blocks, using Aura as the example:

1. Ecosystem and interaction models
2. Discovery 
3. Content and conversation 
4. Context
5. Models y algorithms

It’s time for a break! You will also be able to share your thoughts with future clients, partners, and collaborators. If there’s a good place to meet them, it’s right here at #EXF19. 

When most people hear “accessibility”, they tend to think about one group of people: the chronically blind. While the needs of this subset of our population are critical and often underserved, this perspective fails to address how we are all beneficiaries of accessible design. In this talk, Neby Teklu offers a modern perspective on what it means to have a disability, and shares lessons from designing for one of the most dynamic environments: classrooms.

The world of design is changing at rapid speed. Customer expectations of convergent brand and product experiences are higher than ever before, and businesses are increasingly defined by their ability to bring stellar experiences to market. As this is happening, design is also taking a leading role in emerging mainstream cultures, and is increasingly seen a tool for societal impact and disruption globally.

As we navigate this current state of flux, Andreas will help frame the current state of design, discuss some of the key trends defining our industry today, explain how design has evolved over the past five decades, and help anticipate future scenarios we might experience as designers, in the coming years.

Have you ever wondered how Amazon knows exactly how to tempt you with the perfect product recommendation?  Machine learning can help create user-centric products by personalizing experiences to the individuals who use them. This has enabled computers to understand the things we say and what we see: from Google Photos creating an album of your cat, to Facebook providing relevant content to your feed. But how do you personalize in a way that’s well received and allows machines to account for user empathy? Connecting the human factor with machine learning is tricky. In order to get it right, UX and research play a big role in users’ reception.

UX design was once considered more of an art than an exact science. Now, there’s a transformation of the creation process that’s a balancing act between designing for human sensory while algorithms and data enable us to make tailor made digital experiences. Even within travel, Booking.com is utilizing machine learning to enable people to experience the world in a personalized way. But, sometimes user’s reactions to these predictions are not what you’d expect.

UX designers, must bridge the gap between Artificial Intelligence to real human behavior and emotion. This session explores why rethinking the traditional approach by adding context, creative copy and testing can lead to success, while also delving into the pitfalls of when data science and UX negatively impact the end user. During this talk, Allie will share examples of best practices for using machine learning within a human-centered design approach.

Experience Fighters is the place to feed knowledge, imagination, and curiosity for big ideas…but we can’t forget to feed our stomachs either. Enjoy! 

When using a product, we are not rational and it is hard to make good decisions. As users, we lack self-control and we are moved by emotions and external factors. We rarely know what is the best for ourselves. This talk is about why we choose what we choose. A look at the conduct economics and its relationship with interaction design.

User experience (UX) is still a very new mindset to the video game industry, and has specific challenges considering that games need to be fun and engaging. As former director of UX at Epic Games and 10-year+ veteran in the game industry, Celia Hodent will explain her UX framework, which was used on Fortnite. More specifically, after explaining the main brain limitations to take into account when designing a game, the talk will break down game UX in two main pillars: usability and “engage-ability”, offering a list of ingredients for game developers to create their own successful game recipe.

In the changing environment we find ourselves, being a reference point in innovation upholding values and the essence of a centenary family owned business becomes a challenge that has been taken on by Hijos de Rivera as an opportunity to be different. 

During this talk Ignacio Rivera will offer his vision and they key tips that have enabled Hijos de Rivera to differentiate themselves from competitors, becoming a key ally in client success and offering unique experiences to consumers. 

It’s time for a break! You will also be able to share your thoughts with future clients, partners, and collaborators. If there’s a good place to meet them, it’s right here at #EXF19. 

Channel surfing. Texting a friend. Playing your favorite song. Arguing with your partner. For many of us, we take these activities for granted, but they’re not possible for everyone. Voice user interfaces are not new, but they are beginning to be used in ways to truly help people. For folks with visual, cognitive, or mobility impairments, they can bring crucial aspects of independence and dignity.

Elizabeth Pastor is an optimist. She believes that in a future of increasing complexity, automation and change, we have an exciting opportunity to excel on what makes us human, such as Creativity, Design, Collaboration, Communication, SenseMaking, Innovation, Problem Solving and Adaptability, amongst others.

As designers, we have an opportunity to excel beyond traditional notions of design to tackle all types of problems beyond product, service and experience design. In this talk, Elizabeth will present Humantific’s Design 1.0, 2.0, 3.0, 4.0 Framework, and discuss the role of SenseMaking in this journey of increasing complexity and change.

Humberto Matas presents his realistic vision of the effects when escalating design practice in big organizations and its impact in the future. You will discover what will be the future of design automation, the role of speculative design and what this means for designers who work within a wider ecosystem.

EXF19 has come to an end, let’s celebrate it with some beers outdoors. 

INDEPENDANCE CLUB

Calle de Atocha, 127, 28012 Madrid