Global UX design lead @ Amazon Business Prime
Ana
Di Grigoli
Ana was born in Argentina, where she obtained her degree in Graphic Design in 2010. From her beginnings, Ana has had a great impact on the projects she has led. Her final career work has inspired the redesign of Argentina’s current banknotes in 2015. Her attention to detail and problem solving skills has allowed her to lead highly complex projects in renowned companies such as Wunderman, The Walt Disney Company, Beeva , ING Direct, and now Amazon, where globally leads the Business Prime experience for Amazon Business customers, one of the most important projects of the company in the last 2 years for the United States, Germany and Japan.
In this talk, Ana Di Grigoli uses various examples in her work on Amazon Business Prime to explore why having a holistic vision of the experience allows design to become a nexus and how the implementation of mechanisms facilitates the collaboration and organization between teams, enabling the development of high visibility projects with great impact.
Marie
Van Driessche
Interaction Designer at @ VPRO broadcasting
Marie
Van Driessche
Marie van Driessche is a Dutch designer from Amsterdam.
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Edwina
Portocarrero
Designer at @ MIT
Edwina
Portocarrero
Edwina Portocarrero obtained her PHD at MIT’s Media Lab.
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Veronica
Zammitto
Director of UX Research @ Electronic Arts (EA)
Veronica
Zammitto
Veronica Zammitto is a leader at Electronic Arts where she focuses on corporate UX maturity and strategic improvements of the UX research practice.
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Ana
Molina
Service & Experience Design @Telefonica
Ana
Molina
For over two years, Ana has been working on Aura within the CDO division in Telefonica.
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