Experience Week

As designers, we often use design thinking, service design, UX methods, to create the next great product, but how often do we use these same methodologies to the design of our daily lives?

In this workshop, UX Researcher and Service Designer, Ethan Parry will help participants design the lives they want and find the answer to the question: «What’s next?»

Ethan Parry is a service designer and UX experience researcher at Hanzo. Parry has worked with clients such as Innocells (Banco Sabadell), Adobe, Google, Dell Boomi, among others. He also leads workshops around the world with themes such as UX Research, Service Design, Design Thinking and innovation methodologies. Parry has graduated in PR and has a Masters in Interaction Design. 

Finally, we have two papers, Edgar Martín-Blas, CEO & Creative Director in Virtual Voyagers, who will talk about Extended Reality, and Andrés Botero, Global Design Lead in BBVA, who will talk about Service Design.

Design for the future 

We are now always talking about research, data, users, but how would we design with the limitations of not having any of this, what would happen if you had to solve a problem that didn’t exist today, but that existed in 3 years’ time?

Agenda
– Intro
– Presentation of the project (problem and final goal)
– Workshop
– Presentation of results

Spain Design Team at Eventbrite:

Pilar García – Senior Product Designer
Macarena Padilla – Senior Product Designer
Jose Bello – Senior Product Designer
Emilio García – Product Design Manager

This workshop will be given by the Design team at Eventbrite Spain, that belongs to the Global Design team at Eventbrite. Multidisciplinary profiles, they are bringing the design philosophy to the company in Spain. 

Design of digital products for third parties: Organization of high performance digital production equipment for customers in agile environments. In this session, in addition to discussing the methodology, we will discuss how to integrate the role of UX Designer and UX Researcher in the process. A very interesting topic that deals in these moments in which we try to find the magic wand to do it.

Speaker: Carlos Iglesias, CEO of Runroom.

Applause returns on Friday 7th of June at the W Barcelona hotel. Applause is one-day conference organized by PickASO, the first app marketing agency in Spain; The Tool, the ASO tool and AppsFlyer, the world’s leading attribution tracker. 

 

 

Customer Journey, why is it valuable and what is the methodology to approach it? Speakers: César Úbeda and Laura Polls César Úbeda is Chief Experience Officer at Runroom, a digital business consultancy based in Barcelona and Bilbao, of which he is a founding partner. As head of the Experience Design team, he looks after the quality of his projects from the point of view of Customer Experience, UX and UI pursuing alignment with business objectives.

In 2019 the companies already know how to design 100% transactional sites, with exquisite usability (or almost), we know how to be SEO-friendly, we convert more than ever and as if it were more or less all of us have already ventured into the world of A / B testing

But, we keep thinking and creating sites that are the same for each and every one of our users. And are they all the same? Probably not. And despite this, we insist on designing a unique supersite that responds to all in the same way.

It’s time to demand more and start designing sites or applications that address the context of the user, remember and propose and incorporate some commercial intelligence. The proactive sites arrived. Relevant sites by effective and accurate, at the same time that they do not wait for the user and go to him in a timely and intelligent way. Of them, we will talk and practice in an exciting session where we will structure 10 axes or levers that allow an UX to elevate it to the power and get to design and create commercially intelligent sites.

Speakers:

David Boronat, CEO

With 20 years’ experience, he currently heads Multiplica and is also boosting other companies in the group. He has written several books, collaborates with the Harvard Deusto magazine, teaches in different universities and is a regular speaker on Persuability and UX across Europe, Latin America and USA. 

Ignasi Blanco, Senior Consultant & PM 

14  years dedicated to the digital world from various points of view. Helping to conceptualize and develop projects oriented to creating value and optimizing results, with the user as the central axis.  

How to identify the needs and nature of our DSL. 
A dynamic where following an exploration process we will arrive at a roadmap, with meaning, beginning of a DSL. Picking parts, products & people. Creation of (at least) two diagrams on the relation of our DSL with the brand ecosystem / company products. 

– Practical case / example
– Definition, use and primitives propagation 
– Workflow

Agenda
– Intro
– Use case presentation (Problem and objectives)
– Workshop
– Presentation of results

Equipo
Alfonso Morcuende – Design Director at Sngular
Luis J. Montoro – Senior Product Designer at Sngular
Alberto Roldán – Senior Product Designer at Sngular
Rubén Moreno – Senior Product Designer at Sngular

MASTERCLASS: Digital Experience Roadmap

Ponente: Pablo Fiestas Villanua, VP CX & Customer Success at IZO & Profesor for the CX Superior Program at ICEMD

Description: Digital Experience Roadmap

The agendas of the companies are focused on Digital Transformation and on the management of the Customer Experience. This masterclass goes through the steps to take to assess the current situation of the organization and through CX tools starts the steps to make a roadmap of transformation a reality.

Agenda (2h):

-Intro
-The search for relevance for our clients and the digitalization
-The Paradox of the Customer Experience: Automate vs. Humanize
-Herramientas fundamentales: ¿Dónde estamos? ¿Cuáles son los siguientes pasos?
-Fundamental Tools: Where are we? What are the next steps?
-Conclusions

We invite you to the first edition of the Experience Day! Special activity organized by Experience Fighters 2019.

09:30 RECEPTION
10:00 DANIEL TORRES BURRIEL
10:30 SOPRA STERIA, JULIA IBAÑEZ
11:00 IDEAN, CAPGEMINI
11:30 COFFEE BREAK
12:00 ILIOS
12:40 GARAJE DE IDEAS
13:30 CLOSE

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Experiencia de usuario en proyectos internacionales

How to tackle design and team leadership processes internationally. Experiences from Torresburriel Estudio, Spanish member at UX Alliance.

Daniel Torres Burriel, CEO at Torresburriel Estudio, where he is founding partner (2011) and Spanish partner at UX Alliance. Owner and teacher at UX Learn, usability and UX training centre (2009 – present). With more than 20 years’ experience in web channels, he is a usual speaker at industry events and congresses. He has participated in over 100 conferences on usability, accessibility, UX and information architecture. 

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Ilios

La desempresa

What would happen if we created a team just with the people we like to work with, those we value, those who we admire. And once we have that super team we’d find out that we can do without the rest: the boss, the office, admin staff, rent, legal structure, contracts… We look like a design agency, but we are somewhat more flexible, lighter, prettier. We are an agreement designed from trust, respect, freedom, admiration and commitment. 

Carlos Navalón, Digital ‘craftsman’ at Ilios,  found and old Macbook in the History of Art Department at the University of Navarre and created his first digital artwork, this was 20 years ago! He studied a Masters in Digital Art History in London and when he finished, he started at Prisacom in Spain and collaborated in the first digital versions of El País, As, 5Días, los40… Santillana printing offered him to direct the online Santillana Digital and Multimedia Department, where he spent 5 years, until he joined Fjord as independent professional for a Nokia project in Finland, below 30º! He founded ilios network and invests in several startups. y es inversor en varias startups. He created a small UX and Design studio 3 years ago, which specializes in Digital Art and Products. Desde hace 3 años creó un pequeño estudio de UX y Diseño especializado en Arte y Producto digital.

Jeremías Mayor

Digital Product Designer and Consultant

He has been working in the digital environment for more than 12 years. He started his career as a visual designer but soon he complemented my career as a UX designer and interaction. Since then he combined both professional skills in the focus of my projects.
In the last 7 years, as a freelance digital consultant, he helped companies to create and design their digital products from the perspective of the user experience.
My experience allows me to approach digital projects with an integral perspective combining conceptualization, research, interaction, UX and visual design.
He enjoys the challenge of creating the best digital solutions for each project.

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Sopra Steria

Strategic design project: development from January to May and the learnings during the process. 

Julia Ibañez, Service Designer and expert in design thinking and creative team facilitator at Sopra Steria. She began her career designing products in very diverse sectors; from office lighting to airport equipment, going through electronics, tools and urban furniture. She has become interested in client-user relations. She has specialized in user centered innovation methodologies as well as service design. 

Carmen Ibañez, Service Designer at Sopra Steria where she develops service design and strategic projects. She studied Design and gathered a wide vision on traditional disciplines; graphic, audiovisual, industrial, fashion, ephemeral architecture and specialized in innovation and service design methodologies at H2i, where she discovered anthropology and business. From this moment, she established herself with the objective of developing innovation projects within collaborative agile structures. 

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Idean

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Garaje de Ideas

New Frontiers in UX

Practical vision on how UX challenges have evolved and where lie the new frontiers that configure the UX discipline for the future. 

Alberto Barrio, Chief Design Officer at Garaje de Ideas, is in charge of making design move the company. Alberto makes sure that the team and all the projects at Garaje follow a design strategy based on the expected quality levels. He understands design as a cross-disciplinary and differentiating element that impacts every aspect of the business. 

Sergio Rosillo, CEO at Garaje de Ideas, designs the company strategy and delivers to the team. He leads projects from a strategic standpoint, applying design as the engine for innovation and change. In parallel, Sergio shares all his knowledge and extensive experience in the design world.  He has taught at the Universidad Internacional de La Rioja; as well as conducting several mentorships at events such Global Service Design Jam or Google Startup Weekend among others. 

Today, smart businesses competing in the digital world know that user experience can be a key competitive advantage. Excellent user experience design, especially for mobile products, can lead to increased sales and customer retention. Although user experience is seen as important, many companies are unable to go beyond simply useful and usable products to the truly desirable experiences customers want.

In this talk, Chris Grant, Global User Experience Director at King (NYSE: KING), one of the world’s most successful gaming companies and makers of Candy Crush will explore the four key stages of user experience and show how to take a product to the next level.

 

What lessons from fun and engaging video games such as Fortnite can be applied to craft great user experience for any product? This in-depth masterclass proposes to explore the ingredients and science behind the development of successful games, and offers takeaways applicable to game development as well as the development of any product, service, or system. It also offers a complete overview of what efficient “gamification” entails (which is more complex than merely adding “badges” to an experience).

Making fun and engaging video games is hard, and with thousands of games being released every year, the competition is fierce. Although there is no known recipe for crafting successful games, some clear ingredients do exist, which game developers can use to make their own successful recipe. User experience (UX) and cognitive science disciplines combined provide developers with those ingredients –across all types of games, platforms used, or audiences targeted– to guide them along the development process. Experiencing a game happens in the player’s mind. This is why understanding the human brain (especially its limitations) while it is perceiving and interacting with a game is paramount to accomplish faster and more efficiently your developers’ goals.