Veronica Zammitto is a leader at Electronic Arts where she focuses on corporate UX maturity and strategic improvements of the UX research practice. Veronica manages best practices and standards for executing high-quality research, efficiencies, exploring new processes, ensuring actionable findings, and departmental cross-functional collaborations.

She has transformed how player experience is assessed at EA by introducing novel techniques. Veronica has extensive knowledge of research methodologies applied to video games, her efforts have led games user research on multiple projects across all EA, including Battlefield, Madden, FIFA, NHL, Star Wars: Battlefront, Plant vs Zombies, among others.