Head of UX @ HABITANT
Francisco
García
Fran García is Head of UX at HABITANT, he started as a developer but soon became a designer. He is passionate about the relationship between people and technology and how the latter is changing everything, but most important of all how we face this designing simple experiences that are adaptable and emotional. He worked in Accenture and then moved to The Cocktail, where he developed the mobility offering and led various projects such as Real Madrid, El Corte Inglés, Mutua Madrileña, Carrefour Pass… During the last year in this chapter, he was in charge of the new design department at Kairos, where he worked with the Agile team to lead the new Design Thinking methodology applied to projects. Currently, he works with Marc Roca to tackle each project in a creative way through design thinking, so that the whole company deals with projects in a collaborative fashion.
Progress and technology go hand in hand… How many jobs will be destroyed or changed in the coming years? And how many new ones will be created? How can the new ways of collaborative working overcome this challenge and help all types of individuals within traditional organizations. What have we learned, what works and where have we gone wrong?
Veronica
Zammitto
Director of UX Research @ Electronic Arts (EA)
Veronica
Zammitto
Veronica Zammitto is a leader at Electronic Arts where she focuses on corporate UX maturity and strategic improvements of the UX research practice.
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Francisco
García
Head of UX @ HABITANT
Francisco
García
Fran García is Head of UX at HABITANT, he started as a developer but soon became a designer.
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Peter
Smart
Global Head of Product @ Fantasy Interactive
Peter
Smart
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David
De Prado
Head of Design Enterprise Clients Solutions @ BBVA
David
De Prado
David de Prado is a service designer who leads the global Service Design discipline and the Banking design team for Businesses at BBVA.
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