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Executive Director of Design @ frogdesign
Andreas
Markdalen
Andreas Markdalen is an Executive Director of Design @frogdesign, focusing on EMEA and India markets. 15+ years working with Fortune 500 brands, across multiple product and service categories, with focus on Product Design Innovation, Design Language Systems, Brand and User Experience. Part of the Global Executive Leadership at frog. Global Discipline Lead for Visual Design & Brand. Teacher and visiting lecturer at IxDA (Global), ECV (Paris), SUPSI (Lugano), MIT (Boston), Creative Mornings (Global) and Politechnico di Milano (Milan). Currently working with local team in Madrid to help establish frog as a brand in Spain.
Designing for Emotion: What the past and present tells us about the future of our industry
The world of design is changing at rapid speed. Customer expectations of convergent brand and product experiences are higher than ever before, and businesses are increasingly defined by their ability to bring stellar experiences to market. As this is happening, design is also taking a leading role in emerging mainstream cultures, and is increasingly seen a tool for societal impact and disruption globally.
As we navigate this current state of flux, Andreas will help frame the current state of design, discuss some of the key trends defining our industry today, explain how design has evolved over the past five decades, and help anticipate future scenarios we might experience as designers, in the coming years.
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