Everyone says they “put their users first” but, like “go to the gym” or “eat your vegetables”, it’s easier said than done. To create lasting change , you must change people’s  behavior and reboot their mindset. The good news is designing a way of working is a lot like designing a product: just swap the employee for the end user.

Chris Grant has spent the last 5 years at King trying to start a “player-centered” revolution in a business that, despite great success, must continue to evolve to survive. In the last 2 years, he has made major progress by applying his UX and Product experience to King’s “internal” user to get them to design and test in a new way.