More about Roberto:

Roberto Verganti has been a guest professor at the Harvard Business School twice now, and at the Copenhagen Business School as well as California Polytechnic University.

His research centers around how leaders and orgnanizations create significant innovations. He explores how we can nurture radically new visions, and how to ensure that they come to fruition. His studies intersect between leadership, design, and technological management. In his in-depth research, Roberto combines analytical methodologies with experimentation with pioneer companies, in a variety of industries and contexts. 

Roberto is the author of “Overcrowded. Designing Meaningful Products in a World Awash with Ideas,” published in 2017 by MIT Press, and “Innovation driven by design: changing the rules of the company through the radical innovation of the meaning of things” published by Harvard Business Press in 2009. “Based on Innovation Design” has been selected by BusinessWeek as one of the best books on innovation and design of 2009, and by the Academy of Management for the George R. Terry Book Award as one of the top 6 management books published in 2008 and 2009. It has been translated to Chinese, Japanese, Korean, Italian, Arabic, Russian and Portuguese.

Roberto has published more than 150 articles, including “Development of Products in the Time of the Internet” published in Management Science, and “Innovating Through Design, “What Kind of Collboration is Suitable for You,”Designing Innovative Products,” and “The Innovative Power of Criticism” published in the Harvard Business Review. He has appeared on The Wall Street Journal, The New York Times, Financial Times, Business Week and is a regular contributor to the Harvard Business Review’s online magazine. 

Roberto, along with his team of researchers/advisers of like-minded ideas, has taken on the role of adviser for executives and elite directors of a wide range of companies in manufacturing and services, such as Ferrari, Ducati, Procter & Gamble, Unilever, Gucci, Samsung, STMicroelectronics, Zappos, Microsoft, IBM, Vodafone, Whirlpool, Nestlé, L’Oréal, ABB, Bausch & Lomb, Prysmian, Tetrapak, ARUP, SKY NewsCorp, and Deloitte. He has also helped national and regional governments around the world to shape the politics of design and innovation.