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Creative entrepreneur, Co-Founder & CEO at Wildbytes (New York)
Julio
Obelleiro
Julio Obelleiro is a creative entrepreneur, TEDx speaker and past Fulbright grantee, passionate about creating seamless blends of impactful cutting-edge technologies with elegant experiential design to produce inspiring brand experiences.
He is the co-founder and managing partner of Wildbytes, an experiential innovation agency focused on producing campaigns, activations, and retail experiences through creative uses of bleeding-edge technology, based in Madrid, Barcelona, and New York. Their work has been recognized by media such as Huffington Post, PSFK, Forbes, Bloomberg, TrendHunter, MTV News, Gizmodo, Fubiz, Time Out New York, Time Warner Cable’s NY1, or Businessweek.
Julio has been fortunate enough to be a driving force in iconic projects such as the Forever21 Times Square augmented reality billboard, or the inception patent of the just-unveiled Coca-Cola 3D robotic billboard, in Times Square as well, both first-of-a-kind experiences.
Disruptive Experiential Design through Technological Innovation
Innovation is not a trend, it’s the fabric of today’s experiential advertising. But the power of innovative experiential design arises when bold ideas produce unexpected surprises through expected technologies.
Julio Obelleiro, one of the leading experiential designers from Spain, invites us to follow him on a journey through his most interesting works, analyzing their design approach, to discover the magic of the interactive, the sense of surprise, and the power of the unexpected.
More about Julio:
Wildbytes has always strived to create world’s first experiences, like the awarded live face projection mapping performance they created for the launch of Kat Von D Beauty and Sephora, or the massively successful Live-created Fan Film for Rihanna’s Fenty Beauty, which reached 1.7 billion impressions while launching the brand.
He has received top industry awards such as the Webby People’s Voice Award, Clio Awards and several One Show Awards, among others.
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