How can you tell whether your product has the ‘WOW Factor’? How can you link the ‘WOW Factor’ to the success of the product? This speech will center around “the creation of user experiences” and the paradigm of concepts that are widely misunderstood on beauty and simplicity. In order to do so, real-life examples of decision-making during the processes of creating successful products will be explored, where they have adhered to these concepts either very closely or more loosely.

More about Alexandra:

Alexandra is passionate about creating products that reach a certain level of impact. She is a mentor for teams developing user experiences that solve users’ problems and in the development of products that help companies grow in an exceptional way.