Simon is Chief Creative Officer at Isobar and works across the Dentsu Aegis Network portfolio of agencies, to champion the creative use of digital. He is instrumental in the Craft Matters global programme that brings together clients and agencies, with the world’s leading and most disruptive, technology companies, to innovate the way brands are built.

His work has been recognised internationally, scooping many awards and is a regular jury member on numerous award shows. He is a member of the IPA’s Effectiveness Council, championing how creativity is critical to effectiveness in the modern economy. He is also co-founder of CANNT, the world’s festival of creativity, which brings creative thinking, action and enjoyment to a wider, more diverse community.