Cyrus is Creative Director and owner of the creative consulting firm Head, Heart & Power and an associate of the creative collective Woodcutters Company. His experience is more than 20 years long working at the main agencies as R/GA New York, Chel Worldwide, Dare and BBDD New York. He has also worked on projects in integrated marketing and innovation for clients like Samsung, Chanel, Canon, Barclays, Nike and Unicef. Cyrus has also successfully dedicated his time to the creation of a television program, audio-reactive vending machines, philanthropic games, designer refrigerators and even a robot controlled by social media.