Experience Week

Content and registration will be available soon.

This exclusive masterclass is invite-only. In this session we will mainly be exploring the origin and methodologies of HCD (Human Centered Design) innovation that are at the epicenter of the development of products and services. We will do a brief overview of the most important methodologies while using concrete examples.

Soon we will dig into one of the key methodologies known as Service Design; peeling back its layers and looking further into its objectives and tools in practice. We will look at how any company is able to transform its business strategy, and we will be bouncing from product to service using these concepts as a lens.

Mentor: Alicia Chavero 

Introductory workshop to CRO (Conversation Rate Optimization) geared towards establishing the foundations of basic CRO practices:

1. Detecting inefficiencies in digital products
2. Analysis and basic hypothesis construction
3. Corrective action design
4. A/B testing approach and analysis of results
5. Presentations of findings and application of insight to the standard workflow

Presented by Ricardo Tayar, author of “CRO. Diseño y desarrollo de negocios digitales” (Anaya, February 2018), the first book in Spanish about CRO.

Content and registration will be available soon.

Virtual Reality (and Mixed Reality) isn’t only changing sectors from top to bottom but is also completely redefining fields of knowledge such as User Experience (UX for short).

1. Understand the transformative nature of VR/MR in the UX field.
2. Comprehend how the UX design process is impacted when designing VR experiences.
3. Put into practice a few of the initial phases of UX in VR.

During the entirety of the workshop, we will set different dynamics in motion that will feed the conversation and generate debate.

With Eduardo Herranz, COO & Principal Consultant at Virtual Voyagers. 

Content:

1. Entrepreneurship in hybrid environments (study-entrepreneurship)
2. “Golden Tool Box” for new creation StartUp
3. The first 5 steps to start your StartUp
4. Learning from your mistakes
5. Success stories. Debate with entrepreneurs.

Presented by Salvador Medina, founder and CEO of The Valhalla and Partner at Digital Innovation Center.

Experience Week 2018 – Workshop “How to approach, define and create the ideal Design System and UI Kits for your client”

*WORKSHOP IN ENGLISH*

How to approach, define and create the ideal Design System and UI Kits for your client, followed by pro-Sketch tips and advantages of using GS products.

In this workshop we propose experimenting with co-creation through the LEGO® Serious Play® methodology. We will establish a space for open reflection that will emanate the maximum amount of ideas and points of view. Later on, we will engage in thought-convergence to set aside possible solutions; we will combine, categorize, and refine ideas in order to sculpt potential solutions.

We will pose a set of complex obstacles and search through possible alternatives to solve them. As we shape our ideas, LEGO® piece by LEGO® piece, we will share and reflect on these prospective solutions.

Workshop objectives:

1. Learn through playing and storytelling.
2. Gain an in-depth understanding of a highly effective collaborative methodology.
3. Help concretize what was once abstract.
4. Awaken creative thinking.
5. Help metaphorical expression.

Presented by Fausto Camacho, the Senior Design Researcher in the Experience Design at Isobar, as well as Francisco de la Fuente , Sr. UX Designer at Isobar.